One may think that there is a formula to scale a startup. One may think […]
Category: Growth Column
How to grow my startup? This question manifests in myriad ways in entrepreneurs’ minds. As an entrepreneur, we are wondering how did others do it. What were their stories like? What were there tactics and strategies that they employed? It would be great for me to understand how they did it.
However, top level stories and superficial posts leave you underinformed. How to grow my startup? That question remains unaddressed. This is where you would find those strategies, tactics and stories. Come here for those stories!
However, what remains unaddressed are the initial tactics. When one reads growth stories, we wonder, but I can’t understand what was the beginning like when they had no users or customers. We want answers such as – it is because of these things that we had this growth. When we are asking questions such as these, we may have not yet launched our product or we may be testing the waters. As a result, we are vulnerable. As the famous Billionaire T Boone Pickens says “The First Billion is the Hardest”. Leave the billion alone, we want our first 1000 customers. How to grow my startup to the first 1000 customers? What specifically should I do? That’s what we are setting out to address.
Because we were so focused on these aspects, we grew. The reason is simple, we know that when we emulate such practices and follow these tactics, we can see growth. And when that happens, we have accomplished what we set out to. Come here for those stories!