The COVID-19 pandemic has had a huge impact on almost every sector. From the automobile sector to the entertainment industry, COVID-19 lockdowns turned out to be huge speed breakers. Yet, one industry that actually saw a meteoric rise during this pandemic was the EdTech Industry. One such story is of Prateek of LearnApp: From Trading to Scaling An EdTech Platform to millions of Users.
As schools, colleges and offices in majority of the countries have been shut down, therefore large number of students and employees are spending time learning news courses and skills online. Thus, to say that the various online platforms that provide these courses are scaling is an understatement! Moreover, as the acceptance of online degrees and certifications becomes more prominent, the popularity of online degrees continues to increase.
The Rise Of The EdTech Industry
Through eLearning, one may study a wide range of course types and learn just about any skill necessary to further their career. The number of different courses and subjects ranges significantly with many options for every area of interest.
Data shows just how well the EdTech space has benefitted from COVID-19. For example, Global e-learning platform Coursera, offered over 4,000 courses free for college students to attract over 700,000 users in the past six months. That’s over 5 years of scale achieved in a few months!
Post COVID situation for the EdTech Industry still looks promising. The reason being that people now know that they can access these knowledge pools just with a click! One such EdTech startup that is not just scaling to new heights everyday but also is providing quality and practicality with it’s courses is LearnApp.
Prateek of LearnApp: From Trading to Scaling An EdTech Platform
Born in Abu Dhabi, then moving to Singapore, then to Malaysia and then back to India, Prateek Singh spent most of his childhood travelling. And all this travel was because of Prateek’s mum who was an educator by profession and thus moved as and when required. She also started the Global Indian International School in Singapore. Hence a global citizen in true sense she is!
Being a global citizen, Prateek credits his mum and dad equally but it was his dad that got him into trading. However, before Prateek started LearnApp, there was Prateek’s blog called Market Scientists. Here he taught people how to trade. Post Market Scientists came an investing and stock trading education platform called Trade Academy.
From here, Prateek talks about the many lessons that he learned from these ventures which eventually led him to start LearnApp. Prateek is a true example that shows with a whole lot of experience, comes a whole lot of wisdom. You don’t want to miss out on this one!
Listen to Prateek of LearnApp talk about trading to now scaling an EdTech Platform to millions of users and much more on this episode of Maharajas of Scale.
Here Are Some Excerpts From The Episode:
Prateek’s Advice For Trading
Yeah, the thing about trading is that you should not be trading every day, all the time. And what you have to do is find a system and you trade that system. Maybe in that system, you get two to three trades a week. You take that for a really long period of time, you will make money, you will not make money on a monthly basis and this taught me patience.Prateek Singh 21:23
Scale Achieved by LearnApp So Far
We got 960,000 visitors on LearnApp, which is almost almost a million. Out of those who landed 1.5 lakh people registered, meaning they just gave their email addresses. Now this is where most startups stop and say 1.5 lakh registered users. The truth is, how many of them are paying and actually think your core, your services as valuable, right?Prateek Singh 25:43
Shift In The Mindset Of The New Generation!
The first thing is that everyone, from your receptionist, to your marketing, to your content, to even your freelancers have to have one Northstar of why you’re doing what you’re doing. And where you’re going.
That means, every one can’t have different answers, right? For example, you can’t have the brokerage firm saying open accounts. And then we say no, we want more people are watching more videos over the week, right?Prateek Singh 35:43
Every Founders Dilemma
We spend time in stealth mode, building something imagining what will happen. When Tiger Global comes you know, how we will shake hands with them etc. And how you read the funding news in Economic Times and just be like, it’s okay, I expected this, I worked very hard.Prateek Singh 52:24
Follow Prateek Singh On LinkedIn (@PrateekSingh)
Check Out LearnApp’s Website learnapp.co
Here is what the Word Cloud for the Episode Looks Like:
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