The Art Of Scaling With Creativity-How Issac Wesley Has Built And Scaled Inkmonk
Medium and Small Businesses: Backbone of The Indian Economy
India is home to lots of medium and small businesses that are run by individuals and families. These are called Mom and Pop stores. We have all had wedding invitations, business cards, posters etc., printed. When we need any of these, we turn to the neighborhood printer. But have we ever wondered how these work?
If there was someone that did not have a printer around them, how could they get their stuff printed? This particular analogy could be extended to a lot of local Indian businesses and professionals.
Let us look at the Indian Print Industry, where small and medium enterprises together make this industry a key contributor to the Indian Economy.
The Indian Print Industry
Indian Print industry has been flourishing at it’s own remarkable pace. All set to boom further, in India due to available technology, resource at a very economical cost, the future for the Indian print sector is bright. Also, government is encouraging foreign direct investment into this sector.
The Indian Printing Industry has constantly evolved for the last 15 years. Consequently it has flourished at the rate of 12 percent per year, which consists of 2,50,000 broad, moderate and compact printers.
The print industry is delivering and also promising at the same time! Many start-ups in these respective fields have scaled enormously.
Thus, from Opticians to Laboratories to Furniture Stores to Doctors, these independent, local Indian Businesses and Professionals make up the bulk of India’s small and medium businesses. Yet, apart from Oyo, no company has truly either tapped into their capacity or their potential. Or even acted as a bridge to use technology to help them organize and go mainstream. InkMonk is however an exception.
Our guest for today, Issac Wesley of Inkmonk, has not just scaled, but has shown what the art of scaling with Creativity really means!
The Art Of Scaling With Creativity: Story of Issac Wesley Of Inkmonk
From dreaming of being an engineer to then being an entrepreneur, the story of Issac Wesley from Inkmonk is truly remarkable. Low scores in mathematics led this young tech enthusiast to take up a design course rather than engineering. It was the artist in the family ie Issac’s father, who inspired him to start Inkmonk and the rest is history. Focused on small businesses who need printing of visiting cards, flyers, custom packaging, t-shirts, labels and stickers, Inkmonk has come a long way.
Listen to Issac Wesley from Inkmonk talk about the art of scaling an E-Commerce platform, growth tactics, his entrepreneurial and personal journey, Printo acquisition and much more!
This episode of the Maharajas of Scale Podcast is not one to be missed!
Here Are Some Excerpts From The Episode:
People for us in our market first of all cared about that “Aha” moment, it is when they open the package see the product touch and feel that experience so if that is failing everything will lose.Issac Wesley 35:17
Usually in marketplaces, people tend to run after GMV, Gross Merchandise Value as a vanity metric. But, eventually there are other important metrics like retention and you know, your EBITDA and your own revenue.Issac Wesley 01:25:36
Follow Issac Wesley on LinkedIn (@issacjohnwesley)
Visit Inkmonk (inkmonk.com)
Here is what the word cloud for this episode looks like!
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