The India Plaza story reads like the George Lucas innovation factory having spawned India Plaza, Fabmart and Fabmall, India’s first online and offline grocery businesses. The Offline Grocery business eventually became More which came a full circle after being acquired by Amazon. Vaitheeswaran has started up again, with “Again”Drinks with his previous co-founder – Sundeep. He describes “Again” as a WTF Drink – A Wholesome, Tasty and Filling Drink that’s the world’s first drink to have no added sugar and no preservatives as well as a fantastic shelf life.