Aditi Balbir on Maharajas of Scale talks about pivoting, scaling, creating impact and profitability in […]
Passion for travelling turned Aditi, a professional, into an entrepreneur. ‘V’ stands for lush green ‘view’ in V resorts. Aditi gave life to small properties. They hired local talent, trained them in hospitality and got women to work to make gift packs like squashes, hand made goods and licensed them for sale. Initially, they started with 5 resorts and scaled through their network and word of mouth and now are proud managers of 125 resorts. UN has recognized V Resorts as the First model coming out of a developing country which looks at using the local resources and is perfect in creating a circular economy.