According to the laws of aerodymanics, a bee is not supposed to fly. But a bee does not know that, it just flies. 

Experts, coaches and medical professionals who majored in the muscles and fibers all said it was impossible for the human body to run a mile under 4 minutes. Roger Bannister, an American, did not know and did not care and he ran a mile under 4 minutes. Once he did that, a whole bunch of humans beings did.

We have our own Roger Bannisters and Bees in the Indian startup world. For long, almost everyone has said it was hard to build BIG businesses and companies out of India serving the Indian consumer. The Indian market was too complex. Or the Indian consumer was not a spendthrift and the number of connected Indian consumers was low. 

Our Roger Bannisters and Bees did not care or know, they went on to build and SCALE Big. These companies that have made India amongst the most vibrant startup economies in the World.  However, in spite of this, we have no frameworks, stories or material to either understand the Indian Consumer or Scale a startup Big. A lot of us have heard of Flipkart, Zomato, PayTM, Ola, Swiggy, Big Basket but there are many more. They all have stories and insights that unravel secrets about the Indian Consumer and about Scaling Big in India.

We call these Founders, The Maharajas and Maharanis of Scale. Maharajas of Scale is a podcast hosted by me, Krishna Jonnakadla, a serial entrepreneur who built startups such as Mango Mobile TV and Flit.  The Show is produced by Nida Sahar, Ex-CTO of Piggey Banc, TEDx Organizer, A Geek and A Poet.

On this show, I go behind the scenes. And as I talk to these Maharajas and Maharanis about their journey, I dig deep to demystify a complex beast called “The Indian Consumer”. Our goal is simple: other budding entrepreneurs take the ideas, hacks, a new found understanding of the Indian consumer and more importantly the mindset embodied by these Maharajas and Maharanis to build the next Trillion $ in wealth, hastening India’s ascendancy into the developed world.