The SaaS Space
With more and more start-ups scaling, the SaaS space in recent years has shown exponential growth. In India, SaaS companies have done well due to a variety of reasons. The rise of deep-tech startups. The combinatorial power of other emerging technologies such as AI and ML. Indian SaaS startups are also catering to the changing needs of the global markets. SaaS startups are also solving common everyday problems! Thus smarter customization and implementation for a diverse customer base.
So, one may truly say that the sky is the limit for the SaaS space!
A NASSCOM report indicates that the funding has grown by 15 per cent over the last three years. And in 2020 alone saw six SaaS unicorns emerge. There is a wide untapped market that SaaS startups can dive into, not only across industries in India but also developed markets such as Europe and North America.
Our guest for today is also scaling in this space. How you ask? By Solving A Common Everyday Problem that all of us face!
Building and Scaling SignEasy: Story Of Sunil Patro
While on a vacation in Mexico, Sunil Patro, an IIT grad and a software engineer at Microsoft, got a call informing him about a job that he had been offered. All he needed to do was sign the acceptance letter and send it back. Simple right? Well not so much. It was like as if he was like stuck in a government office! The struggle in finding a printer, scanner and a fax machine made Sunil realize that this is a problem. This incident led Sunil to finally realize his life long dream of entrepreneurship.
And thus Sunil decided to start building a mobile app which would help users to sign and send documents on the go. That’s how he came up with SignEasy!
Sunil’s definition of success also tells us that he truly understands what entrepreneurship is all about. He says success is not just funding and scale numbers but it is the ability to understand the customer. And so having a product that actually solves the customers problems.
Consequently, he also lays importance of being “in the market” as a founder. According to Sunil the biggest responsibility of a founder is to be there in the market and understand what the customer wants. These are just a few of his growth mantras. Along with these growth tactics, he also talks about how he overcomes challenges that he has faced throughout his entrepreneurial journey and continues to scale to new heights!
The story of Sunil is truly remarkable, scaling by solving a common everyday problem with SignEasy. Listen to Sunil talk about his journey of Building and Scaling SignEasy on this episode of the Maharajas of Scale Podcast.
Here are some excerpts from this Episode:
We have been able to attract and grow existing folks to mid level managers to all the way to you know, leadership functions at this time.Sunil Patro 01:04:32
Nimbleness in responding to customers, is what’s going to carry the goodwill of the customer because they would know as a smaller company, we care more about their success if if they have a problem with a product, we’ll listen to them and solve it without most intentions in mind, right.Sunil Patro 01:08:05
Check out SignEasy
Follow Sunil Patro On Twitter (@spatro)
Connect With Maharajas of Scale On Twitter (@maharajaofscale)
Check out the Word Cloud for the episode below: