Creativity at Scale: 1800 Ways to Drive Kids’ Imagination
Having trouble motivating your kids or getting your kids to grasp concepts? Tired of the rote learning system that dominates India’s education sector, Flinto Box and Flinto Class might be the answer. Co-Founder and CEO Arun Prasad discusses their journey of building perhaps one of India’s most creative startups. At 1800+ experiences for kids across ages 2-10 thru Flinto Box and hundreds and thousands of experiences at Pre-Schools with Flinto Class, Flinto Learning Solutions is bringing a refreshing change to India’s education methods. Listen to Arun of Flinto Box talk about creativity at scale and 1800 ways to drive kids’ imagination.
Flinto looks like a typical IT company by looks but that is where the similarity stops. Flinto’s one of its kind Kids Learning R&D Lab is where all their concepts and product ideas are tested by the finest – the young kids themselves. What Flinto is doing is fascinating.
Live photos of a couple of kids with Flinto Box at their homes in Dubai
Flinto’s R&D Center is run by Vimla, a life long educator. Here are pics and a message from one of her nephews who live in Dubai asking for new Flinto Boxes
So, how does Flinto do all of this?
We created this Flinto research and Design Lab, year and a half ago, which is redefining how we engage with our users right from ideation through creation to finished products. In fact, Flinto is home to India’s first and only dedicated research and Design Center for early education. And despite a country with, let’s say millions and millions of children, we’re the first one to create an dedicated center for understanding gets better by the virtue of that the team here has, I would say the best understanding easily the best in the country understanding about how a child learns, grows place, and what are their preferences, and what exactly do they like and dislike at different stages.
How does the learning center help? What sort of a difference does it make?
So the design center itself has been very instrumental on how we design our products, how we think about designing for products, I’ll give an example. I don’t know if many companies actually think about dominant hand, while creating a product for children. Kids have left dominant hand, right dominant hand. And if you have a one dominant hand, then it’s hard for you to use on the product design. So let’s say for example, if something has a novel, you only can turn it right, then, you know, if a child is left handed and their experience is actually suboptimal to a child. That’s actually right handed. 99% of the world designs for right handed children. Very less people actually think about the, you know, either ambidextrous or dominant hand designing for children.
So, what did they do with it?
We discovered this when we were designing with the kids. We found that there was a left handed child that was struggling. And we realized that God there’s something that everyone is doing, just taking it for granted. And since then we started adopting something called Universal Design where, whether a child irrespective of the child’s skill level, or dominant hand or anything, they should be able to use it flexibly. So these are the things that you take away from a close knit environment, a very closed environment, where you interact with children. And this is why we created the lab.
— Arunprasad Durairaj
Listen to the whole episode to get a sense of what this company is upto and how its doing this at scale.
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